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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Scoring and Management | - Describe the Lead Scoring model - Configure scoring rules and thresholds - Describe Sales Tools and integration with CRM |
| Topic 2: Campaigns | - Describe Campaign types and Canvas elements - Configure Campaign workflow and decision logic - Use Program Canvas and Program Builder |
| Topic 3: Email and Email Deliverability | - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) |
| Topic 4: Eloqua Fundamentals | - Explain the contact model and data structure - Describe Eloqua's role in CX and the key modules - Describe security and user management |
| Topic 5: Forms and Landing Pages | - Create and style landing pages - Create and configure forms and form processing steps - Describe progressive profiling and data lookups |
| Topic 6: Reporting and Analysis | - Use Insight for data analysis and visualization - Describe key reports and dashboards |
| Topic 7: Segments | - Create and configure shared and static segments - Use filters and comparison fields - Evaluate segment performance |
| Topic 8: Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
Question 1
What is the primary benefit of using Oracle Eloqua for marketing campaigns?
A. Automatic lead capturing and scoring
B. Reduced marketing costs
C. Real-time analytics and reporting
D. Improved customer relationship management
Question 2
What is the purpose of a custom data object service in Oracle Eloqua?
A. to automate workflows and triggers based on custom object activity
B. to export data from a custom object to external systems
C. to generate reports and insights from custom object data
D. to import data from external sources into a custom object
Question 3
Which of the following is true about data export in Oracle Eloqua?
A. Data exports can only be scheduled to run manually.
B. Data exports retrieve data from Oracle Eloqua and store it in a separate database.
C. Data exports can include both system and custom data fields.
D. Data exports can only be performed for a specific time range.
Question 4
Which of the following is true about configuring custom reports in Oracle Eloqua?
A. Custom reports can be created using a drag-and-drop interface.
B. Custom reports can only be exported in CSV format.
C. Custom reports cannot include data from multiple modules in Eloqua.
D. Custom reports can only be created by Eloqua administrators.
Question 5
What is the primary function of the 'Contact Washing Machine' in Oracle Eloqua?
A. Importing contacts from external sources
B. Segmentation of contacts based on specific criteria
C. Automating lead nurturing campaigns
D. Cleaning and maintaining contact data hygiene
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: D |
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