Oracle 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Pixel URL API
B) Ping API
C) Taxonomy API
D) User Data API
E) Audiences API

2. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data transferred directly to your server

3. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use Taxonomy Management in the Partner User Interface.

4. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data on a cost per category agreement.

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Media validation
D) Site Side Optimization

Solutions: