Adobe AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which audit findings should be prioritized for resolution? (Choose two)

A) Inefficient lead scoring model
B) Untracked links in emails
C) Duplicate leads in the database
D) Unused email templates

2. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
B) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
C) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

3. What best practices improve campaign reporting in Marketo? (Choose two)

A) Create Static Lists for segmentation
B) Tag all campaigns with program tags
C) Include engagement data in reports
D) Regularly audit Smart Lists

4. Which metric is most relevant for tracking lifecycle changes in Marketo?

A) Stage Velocity
B) Lead Conversion Rate
C) Program Success Rate
D) Email Open Rate

5. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
B) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
D) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer

Solutions: