Salesforce AP-215

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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) Depends on the Data Updates Permissions
B) 3
C) 4
D) 8

2. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B) No mappable measurements - all measurements are calculated
C) Pacing - daily rows are being created for every lead and opportunity keys
D) The data is stored at the workspace level.

3. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #2 & Option #4
B) Option #1 & Option #3
C) Option #1 & Option #4
D) Option #2 & Option #3

4. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) Main entity is not mapped
B) The file does not contain any measurements (dimension only)
C) All mapped Measurements for a given row have values equal to zero
D) The source file does not contain the media Buy entity

5. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Name.
C) All fields are mapped except for the Media Buy Key.
D) All fields are mapped except for the Campaign Key

Solutions: