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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 2: Administration and Governance | 20% | - Monitor system health and troubleshooting - Manage user roles and permissions - Understand compliance and security considerations - Manage integrations with Marketing Cloud - Implement data governance policies - Configure system settings and preferences |
| Topic 3: Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Topic 4: Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Implement decision logic and rules - Set up triggers and response handling - Create and manage campaigns - Configure audience targeting and segmentation - Create and test campaign variations |
| Topic 5: Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 6: Audience Management | 16% | - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters - Create and manage segments - Use profile attributes and engagement scoring |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are three features of the WebSDK when deployed on a website?
A) Loading data from ETL feeds
B) Identity and cookie management
C) Rendering campaign for personalisation
D) Configure filters and goals
E) Sitemapping for data collection
2. What qualifies a web vistor to see any experience of a Web Campaign?
A) Einstein Next Best Action
B) Einstein Recipe Ingredients
C) Email Campaign Rules
D) Campaign Targeting Rules
3. What qualifies a web visitor to see any experience of a web campaign?
A) Einstein Next Best Action
B) Einstein Recipe Ingredients
C) Email campaign rules
D) Campaign tracking rules
4. What are the components of an interaction studio web campaign? [check]
A) Experience, template, and content Zone
B) Email capture, homepage, and product requisite
C) Configured recipe, visitor profile, and content window
D) Affinity, infobard and attribution window
5. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) Statistical tracking of KPIs
B) Shadow catalog information
C) User behaviors
D) Operational information
E) Employee performance
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B,C,D |



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