CIMA E1

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CIMA Managing Finance in a Digital World Sample Questions:

1. When considering companies which focus on more than just commercial issues, which TWO of the following would be associated as a key element of a corporate social responsibility (CSR) strategy?

A) Profitability
B) Share price
C) Community
D) Ethical
E) Sales volume

2. Which of the following are types of primary research? Select ALL that apply.

A) Public records
B) Industry magazines
C) Informal contacts
D) National and local press
E) Books
F) Trade associations/professional bodies
G) Websites
H) Interviews
I) Market surveys produced by external researchers
J) Questionnaires
K) Censuses
L) Test marketing
M) Published company accounts
N) Governments
O) Previously gathered marketing research
P) Observation

3. Which of the following describes a disadvantage of succession planning?

A) It can be cheaper than advertising.
B) It develops career structures.
C) Planning requires resources to manage it.
D) It motivates employees as rewards are visible.

4. Capturing and utilising big data is now a key element of many organisations' value adding process. Which of the following best describes the attribute of big data velocity*?

A) The capacity to process large quantities of data
B) The capability to process internal and external data
C) The capability to validate data to tolerable levels
D) The capability to swiftly capture and process data in real time

5. A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that NVision are no longer making a return on the product.
Which of the following strategies would be the BEST for NVision to implement?

A) Keep costs low and continue to sell the console.
B) Develop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.
C) Allow the product to follow its natural life-cycle.
D) Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

Solutions: