PDF Version DemoWhat is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Passing score: 65%
- Language : English
- Questions type : Multiple choice
- Number of questions : 60 questions
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
How to book the Marketing-Cloud-Email-Specialist Exam
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Who should take the Salesforce Marketing cloud email specialist Exam
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
| Topic 2: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 3: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution |
| Topic 4: Content Creation and Delivery | 24% | - Configure send settings to meet the customer requirements - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content - Create and customize an email message to meet customers' needs |
| Topic 5: Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
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