Facebook 600-101

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Facebook Certified Community Manager Sample Questions:

1. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Tag members in a post when they violate the community guidelines
B) Remove members who have previously violated the community guidelines
C) Comment on posts with links to the community guidelines
D) Share the community guidelines in an announcement post

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Analyze the reach of exhibition-related posts through Ads Manager
B) Measure the engagement rate on the influencers' posts
C) Determine the sentiment by scanning positive and negative comments
D) Record the total number of campaign comments through native insights

3. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Watch the top three nature documentaries released this year
B) Review the geographic locations of group members
C) Conduct a search of sustainability keywords
D) Launch a poll to understand which topics are of interest
E) Analyze post themes from the last three Aprils

4. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
B) Compile insights that include dates, demographics of members across the community and growth numbers
C) Show a graph that includes online and offline community membership growth numbers for the past 5 years
D) Compile a set of community recommendations and testimonials with individual demographic information

5. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
B) Create a Facebook Page and organize events using the paid events functionality
C) Claim a membership fee for current members of the Facebook group
D) Prepare materials for influencers that highlight recent community impact

Solutions: