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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 2: Administration and Governance | 20% | - Monitor system health and troubleshooting - Manage user roles and permissions - Understand compliance and security considerations - Manage integrations with Marketing Cloud - Implement data governance policies - Configure system settings and preferences |
| Topic 3: Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Topic 4: Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Implement decision logic and rules - Set up triggers and response handling - Create and manage campaigns - Configure audience targeting and segmentation - Create and test campaign variations |
| Topic 5: Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 6: Audience Management | 16% | - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters - Create and manage segments - Use profile attributes and engagement scoring |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question #1
What are three features of the WebSDK when deployed on a website?
A. Loading data from ETL feeds
B. Identity and cookie management
C. Rendering campaign for personalisation
D. Configure filters and goals
E. Sitemapping for data collection
Question #2
What qualifies a web vistor to see any experience of a Web Campaign?
A. Einstein Next Best Action
B. Einstein Recipe Ingredients
C. Email Campaign Rules
D. Campaign Targeting Rules
Question #3
What qualifies a web visitor to see any experience of a web campaign?
A. Einstein Next Best Action
B. Einstein Recipe Ingredients
C. Email campaign rules
D. Campaign tracking rules
Question #4
What are the components of an interaction studio web campaign? [check]
A. Experience, template, and content Zone
B. Email capture, homepage, and product requisite
C. Configured recipe, visitor profile, and content window
D. Affinity, infobard and attribution window
Question #5
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A. Statistical tracking of KPIs
B. Shadow catalog information
C. User behaviors
D. Operational information
E. Employee performance
Solutions:
| Question #1 Correct Answer: B,C,E | Question #2 Correct Answer: D | Question #3 Correct Answer: D | Question #4 Correct Answer: A | Question #5 Correct Answer: B,C,D |
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