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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Define the capabilities of a segmentation rule |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
A. Select Specified User for the Sender of the email
B. Select Account Owner for the Sender of the email
C. Select Assigned User for the Sender of the email
D. Select General User for the Sender of the email
Question #2
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
A. Sender options
B. Recipient and suppression lists
C. Ability to schedule the email
D. Custom reply-to address
E. Ability to send the email immediately
Question #3
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using a segmentation rule.
B. Use a dynamic list to use as a recipient list on an email send.
C. Send using the form's completion actions.
D. Send using an engagement program.
Question #4
What are the key technical items required to set up during implementation?
A. Using Custom Fonts
B. CNAME
C. Tracking Code
D. IP Whitelisting
E. Email Authentication
Question #5
Form or Form Handler? I need to be able to edit and change my form directly.
A. Form Handler
B. Form
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B,C,E | Question #3 Correct Answer: C | Question #4 Correct Answer: B,C,D,E | Question #5 Correct Answer: B |
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