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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 2: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Create and customize email content - Configure send settings - Manage and organize campaign content |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 4: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 5: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools - Import and manage subscriber data |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
A. Content Builder Approvals
B. Approval Workflow
C. Subscriber Preview
Question #2
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A. Use a File Drop starting source.
B. Trigger the automation via API.
C. Schedule the automation to run hourly.
Question #3
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled
Question #4
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A. Download now
B. Download out new mobile app here
C. Out new mobile app
Question #5
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
A. Select 'Deduplicate by Email' checkbox.
B. Use Email Address as Subscriber Key.
C. Mark the field as the Primary Key.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: A | Question #4 Correct Answer: A | Question #5 Correct Answer: C |
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