Salesforce MCAE-Con-201

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How many automation rules can you have

A) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
B) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C) Always 100
D) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

2. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
B) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
C) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

3. What is the purpose of creating a Tracker subdomain? [Choose one answer]

A) All of the above
B) To allow emails to be sent from your domain
C) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D) To host all Marketing Cloud Account Engagement landing pages and forms on your website

4. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) Email Templates
B) User Notifications
C) Social Posts
D) Dynamic Content
E) User Signatures

5. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A) Make a repeating engagement program.
B) Make a segmentation rule for the program.
C) Make a suppression list for the program.
D) Make a recipient list for the program.

Solutions: