Salesforce MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A. Transfer the campaign manager's permissions to a new user
B. Delete the campaign manager's user and create a new user
C. Disable the campaign manager's user and create a new user
D. Deactivate the campaign manager's license and assign it to the new user

Question #2
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A. Application ID
B. Name
C. Email Address
D. Subscriber ID
E. Product Code

Question #3
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Create an Import Activity to import alumni data into Salesforce Report.
B. Use Synchronized Data Sources to data from the Sales Cloud.
C. Create list attributes to store student data from the Sales Cloud.
D. Use Data Designer to link student and alumni data to the contact record.

Question #4
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A. Winner evaluation
B. Run Once schedule type
C. Journey re-entry settings
D. Data Extension entry source

Question #5
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A. Minimum password length is 12 characters.
B. By default, the username is the MID for the current Marketing Cloud MID.
C. By default, the password will be the password of the logged-in user.
D. Once created, the user will need to be activated in order to use the SFTP.

Solutions: