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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Administration | - Monitor account usage and health - Manage user roles and permissions - Configure security and compliance settings |
| Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Multi-Channel Campaigns | - Configure subscription management - Set up email, SMS, and push campaigns - Manage cross-channel consistency |
| Responsys Data Model | - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
| Creating and Managing Content | - Implement personalization with RPL - Use assets and templates - Build responsive email and mobile content |
| Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Programs | - Monitor and optimize program performance - Configure triggers, rules, and actions - Design multi-step automation programs |
| Reporting and Analytics | - Access standard reports and dashboards - Analyze campaign performance metrics - Create custom reports |
| Campaigns and Forms | - Build and manage web/mobile forms - Configure conversion and tracking - Create and deploy marketing campaigns |
| Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Set global account and deliverability settings - Configure domain branding and delegation - Manage bounce processing, spam feedback loops |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question 1
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A. You can only order the rules in the top-down order in which Responsys willexecute them.
B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
C. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
D. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
Question 2
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A. Measure = Responders, Interval = 3 days
B. Measure = Unique Conversions, Event Date = 3 days
C. Measure = Total Clicks, Interval = 3days
D. Measure = Single Clicks, Sent Date = 3 days
E. Measure = Responders, Event Date = 3 days
Question 3
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A. $FIRST_NAME
B. $ {FIRST_NAME}
C. {FIRST_NAME}
D. {FIRST_NAME} $
Question 4
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A. Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D. Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
Question 5
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
B. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
D. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |



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