Facebook 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Maximizing Advertiser Value and Optimizing Consumer Experience.
B. Optimizing Consumer Experience and Maximizing User Value.
C. Maximizing Consumer Experience and Advertiser Bid.
D. Maximizing advertiser value and estimated action rates.

Question 2

You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
B. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
C. Your community manager should add the new employee to their personal Facebook profile.
D. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

Question 3

Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A. View Content
B. Generate Lead
C. Complete Registration

Question 4

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A. Uses the PageView event, so it's available as part of the Facebook pixel base code
B. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C. Can occur multiple times per link click / view
D. Uses the ContentView event, so it's available as part of the Facebook pixel base code
E. Has a fixed long 45 days attribution window

Question 5

What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A. A website can take too long to load
B. You are not generating at least 50 conversion events per week
C. A person clicks on an ad accidentally and closes the window before it opens
D. Your goal is to get more conversions

Solutions: