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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively - Select appropriate visualizations or tables for business needs |
| Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question 1
A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:
A. 
B. 
C. 
Question 2
A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:
A. (Customer ID does not exist (People)) / People
B. (Customer ID exists (People)) / (Customer ID does not exist (People))
C. (Customer ID exists (People)) / People
Question 3
Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:
A. Enable Flow Visualization
B. Apply Identity Resolution
C. Set Campaign Quotas
D. Use Pre-Built Templates
Question 4
What is the primary role of a data view in Adobe CJA reports?
Response:
A. Defining and organizing reporting components
B. Data storage and retention
C. Campaign execution management
D. Real-time event monitoring
Question 5
Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:
A. Schedule Data Ingestion Checks
B. Apply Event Filters for Specific Actions
C. Enable Real-Time Data Refresh
D. Use Profile Merge Policies
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A,B | Question 4 Answer: A | Question 5 Answer: B,D |
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