CMA Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1

What is considered a long-term promotional objective for the retailer?

A. Lobby displays
B. Weekly advertisement
C. Online discounts
D. Retailer image/brand building

Question #2

How do planograms support stakeholders across the organization?

A. They are used by buying teams to place purchase orders.
B. They are used to determine shelf placement in stores.
C. They are used by shoppers to find products in stores.
D. They generate essential data that influences supply chain, shopper experience, and in-store execution.

Question #3

What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A. It indicates strong sales performance relative to the product's distribution.
B. It suggests the product is underperforming in its available outlets
C. It reflects the total revenue generated by the product.
D. It shows that the product is available in a large number of stores.

Question #4

Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A. Inventory Turnover
B. Order Cycle Time
C. Fill Rate
D. Gross Margin

Question #5

What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A. 13.9
B. 46.8
C. 15.7
D. 29.6

Solutions: