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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM Cognos Insight features and use cases - IBM Cognos Express family overview - IBM SPSS for midmarket applications |
| Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Competitive differentiation - Matching solutions to customer needs |
| Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
| Sales Strategy & Value Proposition | 25% | - Identifying qualified opportunities - Overcoming common objections - Pricing, packaging and financing options - Articulating business value and ROI |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question #1
At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A. IBM Cognos Express Administrator
B. IBM Cognos Express Connector and one of the user roles
C. IBM Cognos Express Administrator and an IBM Cognos Express Connector
D. IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
Question #2
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
A. Simple, Complete. Affordable
B. Easy to use. Simple to install. Priced right
C. Breadth, Depth, Easy to buy
D. Easy, Complete. Priced right
Question #3
Where do Partner leads need to be registered to earn the Midmarket incentive?
A. Software Value Plus
B. Software Value Incentive
C. Global Partner Portal
D. Software Quote and Order
Question #4
A Midmarket customer has a requirement for reporting and budgeting. What connector would you offer?
A. IBM Cognos Express Connector
B. IBM Cognos Express Business Intelligence Connector
C. IBM Cognos Express Performance Management Connector
D. IBM Cognos Express Business Intelligence Connector and IBM Cognos Express Performance Management Connector
Question #5
Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A. IBM SPSS Data Collection
B. IBM Cognos Express
C. IBM SPSS Modeler
D. IBM Social Media Analytics
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: D | Question #5 Correct Answer: D |
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