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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Apply personalization and dynamic content - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports |
| Automation and Data Management | 14% | - Configure imports and exports - Implement SQL activities for data processing - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively |
| Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure account settings and business units - Configure lists and populations |
| Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
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