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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Map customer journeys across channels - Apply personalization and dynamic content - Build decision trees and branching logic - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices |
| Topic 2: Automation and Data Management | 14% | - Build and manage automation workflows - Configure imports and exports - Implement SQL activities for data processing - Utilize automation studio effectively - Manage contact data and data hygiene |
| Topic 3: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions |
| Topic 4: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports |
| Topic 5: Email Marketing | 18% | - Apply template and content block strategies - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Create and optimize email content |
| Topic 6: Discovery and Design | 18% | - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows - Analyze customer data and segmentation needs - Define success metrics and KPIs |
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