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GCCC Strategic Communication Management Professional Sample Questions:
1. Which of the following is the BEST example of a SMART goal?
A) "Increase customer advocacy by 100% by the end of this calendar year."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase the number of news advisories we share with the media from four to eight."
D) "Increase understanding of our business strategy among employees by 5% by 1 January."
2. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:
A) Meet with direct reports to discuss the need to make employee engagement a top priority.
B) Develop communication plans designed to improve employee engagement.
C) Contact Human Resources for more information about the employee engagement survey and the survey results.
D) Meet with the executive to discuss the executive's concerns more specifically.
3. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?
A) How it provides a place to share information
B) How it impacts online presence
C) How it creates interest in employee activities
D) How it supports business objectives
4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
A) legal choices in all our communications.
B) strategic content in all our communications.
C) accurate graphics in all our communications.
D) procedural instructions in all our communications.
5. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)
A) Ask the executive team to delay communication work until the decision is confirmed
B) Decline the request because premature communication creates risk
C) Draft generic talking points that can be adjusted later once the decision is final
D) Seek clarity on possible decision scenarios and develop conditional messaging options
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |



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