IBM 000-M96

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IBM 000-M96 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Base record table
B) General table
C) Active record table
D) Dimension table

2. In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?

A) Use the "Send Trigger" option in the Schedule Process Box.
B) Use the "Server Admin" option in the Schedule Process box.
C) Use the "Custom run" option in the Schedule Process box.
D) Use of a custom macro in the Schedule process box.

3. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Analytical/Optimization
B) Track
C) Cube
D) Data Manipulation

4. In Unica Campaign, where do you navigate to access the Advanced Settings that allow you to manage some Unica Campaign settings and server optimization features?

A) Open the flowchart in Edit mode and select Options.
B) Go to the Summary tab of the campaign.
C) View the flowchart in View mode and select Run.
D) Open the flowchart in Edit mode and select Admin.

5. What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A) Segments
B) Extract
C) Snapshots
D) Sessions

Solutions: