Oracle 1Z0-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

2. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
D) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect and store only online interactions, as the DMP is an online platform.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect only personally-identifiable information, to correlate it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.

4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

5. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Offline file structure and content
C) Exact number of users that will be classified into each category
D) Granularity of taxonomy categories

Solutions: