Salesforce AP-217

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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A) Create Home and Agents as Accounts without specific Record Types.
B) Create a Home Account and create an Agents Account with a Brand Record Type.
C) Create a Home Account and create an Agents Account with an Agency Record Type.
D) Create a Home Account and Agents as a Contact on the Home Account.

2. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A) Media Plan Placement
B) Opportunity
C) Order
D) Quote

3. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
B) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
C) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
D) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.

4. An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment.
How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

A) As Object type of a commercial product
B) As Parent class of any commercial product
C) As corresponding technical product of a commercial product in a decomposition relationship
D) As Root product in a product bundle with child commercial products

5. Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?

A) Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
B) Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.
C) Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
D) Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.

Solutions: