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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Smarter Commerce Solutions | - Commerce and customer engagement capabilities - Marketing, sales, and supply chain integration |
| Smarter Commerce Overview | - Business value and concepts of Smarter Commerce - IBM Smarter Commerce strategy overview |
| Sales Positioning and Value Proposition | - Mapping IBM solutions to customer needs - Identifying customer business challenges |
| Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
| Industry Use Cases and Scenarios | - Omni-channel customer experience examples - Retail and e-commerce transformation scenarios |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.
A) cross-channel order management
B) store operations
C) supply chain visibility
D) social marketing
2. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?
A) Mobile framework.
B) Mobile starter store.
C) Commerce light.
D) Mobile shopping studio.
3. What are Smarter Commerce 'Buy' Offerings focused on?
A) Visibility and optimization in the supply chain.
B) Effective 1:1 marketing to facilitate customer purchase decisions.
C) Customer buying patterns.
D) Buy online, pick-up in the store (BOPIS).
4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A) Uncertain ROI.
B) Cost is too high.
C) They feel interactive marketing is not appropriate for their business.
D) Existing systems and data are too disparate.
5. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?
A) Increased inventory turns.
B) Exceed customer expectations.
C) Decreased returns.
D) Reduce stock-outs and expediting costs.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: D |



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