IBM P8010-096

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Analysis Tab
B) Target Cell Spreadsheet
C) Offer Tab
D) Financials Tab

2. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Analysis Tab
B) Summary Tab
C) Target Cells Tab
D) Flowchart Tab

3. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To produce a recipients list.
B) To track customer responses.
C) To allow for consistency and efficiency for reuse.
D) To maintain the IDs in the cell.

4. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Base record table
B) General table
C) Active record table
D) Dimension table

5. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) Database native data loaders
B) unica_svradmin
C) unica_actrg
D) Unica Campaigndatabase information checklist

Solutions: