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IBM P2080-099 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Marketing Optimization | - Campaign tracking and optimization strategies - Audience segmentation and customer behavior analysis |
| Topic 2: Coremetrics / IBM Digital Analytics Fundamentals | - Coremetrics platform architecture and data collection model - Tagging implementation and JavaScript tracking mechanisms |
| Topic 3: Governance and Best Practices | - Privacy considerations in analytics tracking - Enterprise deployment best practices |
| Topic 4: Web Analytics Reporting and Metrics | - Standard reports interpretation and KPI analysis - Conversion funnels and customer journey tracking |
| Topic 5: Implementation and Data Quality Assurance | - Tag validation and debugging techniques - Data accuracy and troubleshooting methods |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
1. How are Alerts delivered?
A) SMS
B) Facebook Posts
C) Tweets
D) Email
2. Which of the following is NOT a way end users can access the AdTarget application user interface?
A) Indirect access by clicking the AdTarget application link in the global navigation menu.
B) Direct login via http://adtarget.coremetrics.com.
C) Indirect access by clicking a display ad marketing program from the Marketing Programs report in Coremetrics Analytics.
D) Indirect access by using the retargeting feature available within Coremetrics Explore.
3. Which of the following export category types is included in the LIVEmail Integrate menu?
A) Custom Formats
B) ESP Partners
C) Best Practice Campaigns
D) All of the above.
4. Which of the following Coremetrics applications listed below does NOT support retargeting (importing visitor segment definitions into AdTarget)?
A) None of the above.
B) Coremetrics Lifecycle
C) Coremetrics Search
D) Coremetrics Explore
5. Which of the following activities are you able to do with Workbooks, provided you have the appropriate access rights?
A) Share the workbook with other user groups.
B) Cache it to speed its load time.
C) All of the above.
D) Download the workbook into a multi-tabbed spreadsheet.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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