Google adwords-display

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Google Display Exam Practice Test Sample Questions:

1. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
B) The contextual targeting allows the business owner to target specific languages.
C) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
D) The contextual targeting allows the business owner to target specific demographics.

2. Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

A) CPA bidding
B) CPM bidding
C) Manual CPC bidding
D) Automatic CPC bidding

3. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) So that the ad would not be blocked by Google and Yahoo
B) To reduce the cost per click
C) So that the images can show in search results
D) Many Google Content Network partners only accept family safe ads

4. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per conversion
B) Cost per click
C) Cost per 1,000 impression
D) Cost per acquisition

5. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) In-stream video ad
B) Click-to-play video ad
C) Video placement ad
D) Overlay video ad

Solutions: