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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Display Advertising | 15-25% | - Bidding Strategies - Display Network Strategy - Ad Formats - Audience Targeting |
| Optimization | 15-20% | - A/B Testing - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization |
| Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
| Measurement and Reporting | 20-30% | - Data Interpretation - Conversion Tracking - Google Analytics Integration - Campaign Performance Analysis - Reporting Tools |
| Search Advertising | 20-30% | - Bidding and Budgeting - Keyword Matching - Performance Optimization - Ad Creation |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?
A) Keyword Tool
B) Google Analytics
C) AdWords Editor
D) Keyword Tool Supercharger
2. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?
A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
3. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?
A) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
B) Choose Reports, then Traffic Sources, then Referrers
C) Choose Traffic Sources, then Referring Sites
D) Choosing Traffic Sources, then Inbound Links
4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?
A) Run Google Analytics
B) Increase the cost-per-click bids
C) Run the website optimizer
D) Add more keywords
5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) Doug would need to know the value of the newsletter.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug needs to know the product cost of the client, to find the return on investment.
D) Doug needs to know what the final cost of the newsletter would be.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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